Create a business plan Assignment Example | Topics and Well Written Essays - 1500 words

Create a business plan - Assignment Example However, the company does not aim to restrict itself to this segment and shall provide its services to a broader market. The products offered shall include home delivery, office delivery, Food for a week and other new and upcoming products. The company shall be in a profitable position from 2013 and look to consolidate its position by increasing awareness and market share. Distribution networks will be setup that will help the company in gaining a competitive advantage. Company Profile Dream Inn is more than a restaurant serving top quality food to its customers. Dream Inn is a concept, an idea that originated earlier in the minds of its creators after observing the quality of food and service being provided by other vendors. The creators had the vision and foresight to identify various unfulfilled needs of customers in the Bahraini market. While these restaurants were providing top notch food to their customers, there are some areas of the food order and delivery value chain that le ft something to be desired. For instance, the creators recognize that customers are individuals and vary in all aspects such as ordering time and buying patterns. Dream Inn is open 24/7 to cater to customers at all hours, day and night. Secondly, the creators identified another need that remained untapped which was the requirement for customers to have home and office delivery at all times and fulfilled this need by decentralizing operations and creating multiple offices which allowed the company to cater to customers in a timely manner. Another need serviced by Dream Inn is through the use of technology – by the creation of a user friendly website which allows customers to view the products on offer and place orders easily and have their food delivered within the agreed time limits. This is particularly helpful for professionals who spend most of their time in front of the computer. Marketing Strategy Market Share The company will aim to gain a market share of 10 percent of food delivery services by 2015 and look to increase market share to 25 percent by 2020. Product Profile Dream Inn provides a vast array of services to its customers for their convenience. These services include: Provision of user friendly website for viewing the different products on offer and placing an order online for the convenience of the customer Provision of 24/7 door to door delivery services throughout the country Established outlets for convenience of customers to place orders on their way from home or office Creation of new value added services such as Food for a Week, which will allow customers to book a weekly menu in advance. This will be particularly helpful for those customers who are professionals and lack the time to order on a daily basis and can decide their weekly menu in one single attempt. This product will be equally beneficial for single bachelors who are immigrants and have moved here in order to make a living and do not have the time or knowledge to prepar e their own meals and cannot afford to order on a daily basis from high priced restaurants. Menu includes items from various fast food restaurants, Italian, Asian and cuisine of various countries. Since the products are being purchased from other restaurants, and Dream Inn is aiding their sales revenues, Dream Inn shall be able to purchase these products at a substantial discount from suppliers and gain a