Indian Market free essay sample

This report deals with oral market of India especially the mouthwash sector. the various aspect of marketing and research and development of mouthwash product are discussed in detail. INTRODUCTION (COSMETIC MARKET) According to to a research RNCOS industrial research-The rising beauty concerns among both men and women are propelling the Indian cosmetics industry, which has witnessed a strong growth in the last few years. The country’s cosmetic sector has, in fact, emerged as one of the markets holding immense growth potential. New product launches catering to consumers’ growing requirements will fuel growth in the industry, for which the future outlook seems exceptionally bright. According to our latest research report, the Indian cosmetics market registered impressive sales worth INR 264. 1 Billion in 2011, and with rising purchasing power and growing fashion consciousness, the industry is estimated to expand at a CAGR of around 17% during 2011-2015. Their new research report, â€Å"Indian Cosmetic Sector Forecast to 2015†, sees that the Indian cosmetics industry holds promising growth prospects for both existing and new players. We have specifically studied the trends, pertaining to cosmetic products, among male and rural population which will help consultants, industry analysts, and vendors understand the direction in which the industry is moving. During the consumer behavior analysis, we observed that consumers are increasingly shifting towards ‘natural’ and ‘herbal’ cosmetic products as they are associated with bio-active ingredients and safe for human skin. In addition to this, we found that women are spending more on cosmetics as they are actively earning and spending money on grooming themselves. Besides, rural india is also showing its willingness to look attractive. We also studied the prospects of various segments, including hair care, skin care, oral care, fragrance and color cosmetics, and presented forecasts for them in our report. The study revealed that color cosmetics market is growing at a rapid rate in comparison to other segments. Our comprehensive study also provides a brief analysis of markets for Hair Beauty Salon, Spa and Cosmetics Surgery that are an important part of the Indian cosmetics industry. With a view to understanding the industry’s competitive landscape and presenting its balanced outlook to clients, we have included an overview of the activities of key players like Hindustan Unilever, Marico and L’Oreal in the report, which will prove decisive for clients. COSMETIC MARKET SALE-2011 Others 23% Hair Care 20% Make Up 20% Fragrance 10% Skin Care 27% 2|Page Hair Care Market About 20% of all cosmetic products sold are for the hair. Shampoos make up the vast majority of this market since almost everyone uses shampoo. Other significant market segments include conditioners, styling products, hair color, and relaxers. Skin Care Market The range of products that are offered for the skin care market are much more diverse than the hair care market. Skin care makes up about 27% of the total cosmetic industry and includes skin moisturizers, cleansers, facial products, anti-acne, and anti-aging products. Of all the cosmetics, skin care products can be some of the most expensive with 2 ounces of product routinely selling for gt;$200. Women do not mind spending big bucks to keep their skin looking young. Make-up Market The color cosmetic market represents about 15% of the cosmetic industry and includes anything from lipstick to nail polish. Included are hings like blush, eyeshadow, foundation, etc. The array of products is vast and the number of color variations are practically infinite. You can spend a lot of time as a cosmetic chemist working on new shades of familiar products. The market is highly segmented so there isn’t really one dominant player. Fine Fragrance This market segment has really taken a hit in the last few years but it still makes up about 10% of the cosmetic industry so some companies are still making money. This is the highest profit segment of the cosmetic industry but consumers are fickle. Only a few brands (like Chanel #5) can last for a long time. Fine fragrances come and go like fashion and companies have to continue to reformulate just to compete. Other The â€Å"other† category represents 23% of the cosmetic industry and is made up of things like toothpaste, deodorants, sunscreens, depilatories, and other personal care products not yet mentioned. Actually, many of these products could fall under one of the categories already mentioned but the industry likes to keep them separated whenever they do stories on the various markets. 3|Page ORAL CARE According to a report from RNCOS industry research solution-In India, oral care segment holds a substantial share in the overall cosmetic market. On back of increasing awareness about oral hygiene, improving income, and high advertising expenditure by players, the Indian oral care market has shown stupendous growth. According to our latest research report, tooth paste and tooth powders hold the majority share of the market, and this is expected to remain the major sub-segment in future. It is estimated that the Indian oral care market will register a strong CAGR of around 14% during 2011-2015. As per the report, â€Å"Indian Oral Care Market Forecast to 2015†, there exists an immense potential for tooth brush market in rural areas. During our study, we also observed that dental health camps and free dental checkups have raised awareness about dental infections and diseases, especially in suburban and rural parts. The Indian Oral Care market is derived by analyzing and studying its subsegments including: tooth paste, tooth powder, tooth brush, and mouth wash. Besides, our extensive study also discusses why the markets for tooth paste, tooth powder, tooth brush, and mouth wash are growing in India and in which direction they are likely to move in the coming years. It also forecasts the share of oral care segments in oral care market As per scribd. com,the oral care category has a market for about 5000crore for year 2011-12 . Key Players-Hindustan Unilever and Colgate Palmolive. 93 per cent of the households reported some expenditure on toothpaste in 2009-10. The penetration of toothpaste was 95 per cent in urban households and nearly 88 per cent in rural households. The penetration of toothbrushes is much lower than that of toothpaste. Possibly, the index finger is a substitute for the toothbrush in many households, or toothbrushes last for over a year.